• Project Electronic Shelf Labels for Hotel
  • Category Hospitality
  • Client Luxury Hotel

Background

Club Mahindra, known for creating memorable family vacations across its premium resorts in India, constantly focuses on improving guest comfort and operational excellence. To modernize its buffet presentation and support sustainable practices, the brand explored smarter alternatives to traditional paper-based buffet tags used across its dining areas.

Challenge

Using conventional paper buffet tags presented several challenges:

  • High Paper Consumption: Frequent menu changes resulted in repeated printing and unnecessary paper waste.
  • Manual Effort: Staff spent considerable time updating, replacing, and aligning buffet labels daily.
  • Inconsistent Presentation: Maintaining uniform design and clarity across multiple buffet counters was difficult.
  • Limited Agility: Instant menu updates during peak hours or special occasions were not feasible.

Solution: Digital Buffet Tags (Electronic Shelf Labels)

To overcome these challenges, Electronic Shelf Labels (ESL) were introduced as smart buffet tags across Club Mahindra dining spaces. These digital tags delivered a seamless, efficient, and eco-friendly solution.

Key Features:

  • Instant Menu Updates: Buffet items could be updated in real time from a central system.
  • Clear & Elegant Display: Clean fonts with icons for vegetarian, vegan, and allergen information improved readability.
  • Paperless Operation: Eliminated the need for printed labels, supporting sustainability initiatives.
  • Centralized Control: Uniform design and content ensured consistency across all buffet stations.

Impact

The adoption of digital buffet tags delivered measurable improvements:

  • Improved Guest Experience: Guests enjoyed clear, modern, and accurate food information.
  • Higher Staff Efficiency: Reduced manual work allowed teams to focus more on guest service.
  • Lower Operational Costs: Significant savings on printing, paper, and manpower.
  • Sustainability Benefits: Reduced paper waste aligned with Club Mahindra’s eco-friendly values.

Stronger Brand Image: Reinforced Club Mahindra’s positioning as an innovative and future-ready hospitality brand.

Results

  • Reduced buffet label update time by over 75%
  • Eliminated recurring paper waste across buffet operations
  • Enhanced visual appeal of buffet counters
  • Increased guest satisfaction related to dining experience

 

Conclusion

By implementing digital buffet tags using Electronic Shelf Labels, Club Mahindra successfully upgraded its buffet operations with a smarter, greener, and more efficient solution. This transformation not only streamlined operations but also elevated the overall dining experience for guests.

Looking to modernize your buffet presentation?
Connect with us to explore how digital buffet tags can transform your hospitality operations.