• Project Electronic Shelf Labels for Hotel
  • Category Hospitality
  • Client Luxury Hotel

Background

Radisson Hotels are globally recognized for their refined dining experiences, premium aesthetics, and attention to detail. To further elevate buffet presentation and align with modern hospitality trends, Radisson sought a smarter, more visually engaging alternative to traditional buffet name cards—one that could reflect the brand’s sophistication while improving operational efficiency.

Challenge

Radisson required more than just a digital replacement for paper buffet tags. The key challenges included:

  • Generic Label Designs: Standard buffet tags lacked brand personality and visual appeal.
  • Brand Consistency: Maintaining Radisson’s premium look across multiple buffet counters was difficult with manual labels.
  • Menu Complexity: Multi-cuisine buffets with live counters and rotating menus required flexible and quick updates.
  • Guest Engagement: Buffet presentation needed to be more informative and visually attractive without clutter.

Solution: Custom Digital Buffet Tags by Sparsa Digital

We implemented Electronic Shelf Labels (ESL) with fully customised buffet templates, designed specifically to match Radisson’s brand identity and dining aesthetics.

Our Approach & Key Highlights:

  • Custom Template Design: Bespoke buffet tag templates aligned with Radisson’s typography, color palette, and premium tone.
  • Creative Buffet Presentation: Different tag styles for live counters, chef specials, desserts, and international cuisines.
  • Smart Information Display: Icons for dietary preferences, spice levels, and allergen indicators for enhanced guest clarity.
  • Centralized Digital Control: Instant updates across all buffet stations from a single dashboard.

Paperless & Sustainable: Reduced paper usage while enhancing visual consistency and elegance.

Impact

The customised digital buffet tags delivered both aesthetic and operational value:

  • Elevated Buffet Look & Feel: A modern, luxury presentation that matched Radisson’s dining standards.
  • Faster Menu Updates: Chefs and staff could instantly update dishes without reprinting tags.
  • Improved Guest Interaction: Guests found it easier to explore dishes and make informed choices.
  • Operational Efficiency: Reduced dependency on manual labeling during peak hours.
  • Enhanced Brand Experience: Technology seamlessly blended with Radisson’s premium hospitality environment.

Results

  • Achieved 100% brand-consistent buffet presentation
  • Reduced manual buffet label updates by over 70%
  • Improved guest feedback on buffet clarity and aesthetics
  • Created a scalable solution for future menu innovations and theme nights

Conclusion

By introducing custom-designed digital buffet tags, Radisson Hotels transformed buffet counters into visually engaging, smart dining spaces. The combination of creative presentation, customised templates, and digital efficiency helped deliver a superior guest experience while simplifying daily operations.

Ready to reimagine your buffet presentation?
Discover how our customised digital buffet tag solutions can add elegance, efficiency, and innovation to your hospitality spaces.