End-to-End Visibility for Your Marketing Assets
POSM Tracker is a smart solution for monitoring, managing, and tracking point-of-sale marketing assets across multiple locations. It ensures visibility, compliance, and performance tracking of in-store marketing materials.
The Challenge
Brands invest heavily in physical Point of Sale Marketing (POSM) assets, yet often struggle to maintain control and accountability across the execution lifecycle. This leads to:
The Solution — POSM Tracker
A cloud-based platform to plan, track, manage, and audit your entire POSM lifecycle.
POSM Tracker connects brands, vendors, warehouses, logistics partners, and field teams on one unified system—bringing structure, transparency, and accountability to every stage of execution.
Complete POSM Lifecycle Coverage
Planning & Procurement
Recce & Location Capture
Production Tracking
Inventory & Dispatch
Installation
Supervision & Audit
Workflows can be fully customized as per brand requirements.
Key Features
Unified Platform — Cloud + Mobile
Centralized dashboard for planning, execution, and performance tracking. Mobile apps for recce, inventory handling, installation, and audits with real-time data capture.
Vendor-Agnostic & Scalable
Works across production, warehouse, logistics, and field vendors. Standardizes execution without disrupting existing workflows.
Customizable & Integration-Ready
Configurable workflows aligned to brand execution standards. Open APIs for integration with ERP, CRM, procurement, and analytics systems
Why POSM Tracker
Complete Visibility
Reduced Loss & Leakage
Improved Accountability
Data-Driven Decisions
Hear from our clients
Great experience with Sparsa. The team was very supportive, responsive, and easy to work with. Product quality is excellent and delivered exactly as expected. Must Go for quality Products
The support team was absolutely awesome — very responsive and professional throughout the process. The installation was completed on time without any hassle, and everything was set up perfectly. I really appreciate the smooth coordination, timely updates, and the way the team ensured everything was working before closing the job. Great experience overall, highly reliable service
Sparsa is one of the best Signage software. They have wonderful support for the Clients and very flexible plan. Everyone who wants increase there business revenue go with Sparsa. Thank you team for your support.
You guys are doing great. Compared with other digital signage solution providers Sparsa Digital is good to go.
We are extremely happy and satisfied with sparsa services. Being in the healthcare industry educating and engaging patients is essential for better understanding, and the Digital OPD Board by Sparsa was the perfect solution for us.
We are writing to thank you for the quality of service provided by your company. We sincerely appreciate your efficient customer service, the level of detail and accountability you have demonstrated on the project, and the way you conduct business as a whole. Deliveries are often received earlier than expected, and you are quick to resolve any issues that arise. Our team could not be more satisfied with your work, and we will surely explore avenues to unite again on some other project.
We have been using Sparsa Digital for the past two years, and the digital display solution provided by them has been perfect for our needs, whether it is a complete package with screens or just with display devices alone. The content management and support system they have built is phenomenal and built to scale for many sites or locations across India. Overall, it's been a wonderful service by Sparsa Digital so far.
We at Medanta require video projects to be delivered with high precision technical briefs. Sparsa has been our ongoing video producer and also takes care of our vast film archive. They have demonstrated a great understanding of our business and the target markets we communicate with. Highly recommended
Sparsa Digital is a great company to partner with taking care of all our signages requirements. We do some regular business with them in installing new signage solution, updating existing ones. And during the course of our partnership over the years, we’ve seen people from Sparsa Digital have always exceeded our expectations.
Really happy with the Sparsa and their service provided by Mr. Kamal. Always available on call and also thanks to support team. Already recommend other hospitals for Digital standee.