POSM Tracking

POSM Tracking

Your campaign
left the warehouse.

Did it ever go live?

Live from Sparsa Pulse & the Field-Ops Desk
Real platform numbers, not projections
45,000+
Service Tickets Raised in last 30 Days
350+
Brands & Clients Served
4,52,738+
Verfied Retail Visits Across 2026
300+
Cities of Ground Operations
50,000+
Active Locations
The Retail Execution Gap

The campaign is approved. The budget is spent.
After that, most brands are guessing.

The same four problems, in almost every trade conversation.

Problem 01
Print material isn't trackable
Printed, dispatched — untraceable after that.
Problem 02
Installation quality isn't verifiable
Marked "live" — possibly damaged, hidden, or fitted wrong.
Problem 03
Creative can't change once it's printed
The market moves Monday. A reprint cycle runs weeks.
Problem 04
Five vendors, five reports, no single view
Different partners, different formats. Nobody owns the picture.
The usual fix — an audit agency — is paying a second vendor to police the first.
Inside the Platform | Sparsa Digital
Inside the platform

This isn't a promise. It's a live system.

Three products do the work behind every campaign. Pick one to see what your team actually uses — hover the thumbnails to preview, click a screen to enlarge.

Every order moves through one visual journey: Draft → Approved → In Production → Dispatch → Delivered → Installed → Branding Active — with proof-of-performance certified at the outlet.
Every order moves through one visual journey: Draft → Approved → In Production → Dispatch → Delivered → Installed → Branding Active — with proof-of-performance certified at the outlet.
Live GPS tracking of every field engineer — punch-in to punch-out, route, distance and ticket-by-ticket time, mapped across the country.
Live GPS tracking of every field engineer — punch-in to punch-out, route, distance and ticket-by-ticket time, mapped across the country.
Proof-of-play reporting: what played, where, how long and how often — filtered by location, media or date, and exportable. The ROI evidence for every digital campaign.
Proof-of-play reporting: what played, where, how long and how often — filtered by location, media or date, and exportable. The ROI evidence for every digital campaign.

Screens shown with client and personal data redacted.

The People On The Ground

Two field forces, not one generalist team.

Building a display and keeping it alive are different jobs — so we run a specialised tier for each.

Hard Servers
Build & fix
On site with tools, mounts and replacement units.
  • Site recces & installation
  • Hardware replacements
  • Warranties & RMA
  • Physical audits
On-site turnaround: 24–72 hrs.
Soft Servers
Sustain & monitor
Keeping every site online, updated and compliant — remote-first.
  • Post-install checks
  • Follow-up visits
  • Software & config fixes
  • Health monitoring & compliance
Backed by the 16×7 call desk.
Hard builds it → Soft sustains it → hardware faults route back
How We Work Together

Start at the size that suits you.

Start with a cluster; scale to national.

Best For A First Test
Campaign-based activation
One campaign, one region, fixed scope — clear report at the end.
Best For Ongoing Trade
Retainer-led execution
Continuous visits, refreshes and compliance across an agreed store universe.
Best At National Scale
Long-term partnership
The whole presence, end to end — hardware to reporting.

The questions we get in the first meeting.

The practical questions that stall most rollouts.

I don't know what components a screen network even needs.

Nobody does — a free site survey scopes screens, mounts, players, connectivity and power before you commit.

What screens are available, and how do they mount on a sales counter?

Counter displays to 20 ft LED walls — with mounts custom-built around your counter by our in-house design team.

How do you handle power, internet, safety and security?

All scoped in the survey and priced upfront. Devices are monitored remotely — a dark screen raises a ticket automatically.

How do I know content is actually updating on time?

The CMS logs every playout — you see what’s playing where without asking.

Can you actually cover the whole country?

300+ cities of operations, teams based in 80+, ~50,000 verified visits a month.

What does the ROI look like?

Provable compliance, reprint costs you stop paying, offers live in seconds — we’ll model it on your store count.

Pick 20 stores. We'll show you what's really there.

A demo takes half an hour. A free trial on a pilot cluster tells you more about your retail execution than a quarter of reports will.

See it on your own stores

    Talk to Sales Specialist →
    Sparsa Digital
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