POSM Tracking

General Trade & Modern Trade

Your campaign
left the warehouse.

Did it ever
go live?

Photo-verified POSM tracking

300+ cities · 50,000+ verified visits a month

POSM Tracking

One platform for print and digital — recce to dispatch, install to playout, all geo-tagged and photo-verified on a single dashboard.

Live from Sparsa Pulse & the Field-Ops Desk in Last 30 Days
Real platform numbers, not projections
45,000+
Service Tickets Raised
39,000+
Field Visits Completed
240,000+
Support Calls Logged
Live GPS
Field Tracking, 300+ Cities
The Retail Execution Gap

The campaign is approved. The budget is spent.
After that, most brands are guessing.

The same four problems, in almost every trade conversation.

Problem 01
Print material isn't trackable
Printed, dispatched — untraceable after that.
Problem 02
Installation quality isn't verifiable
Marked "live" — possibly damaged, hidden, or fitted wrong.
Problem 03
Creative can't change once it's printed
The market moves Monday. A reprint cycle runs weeks.
Problem 04
Five vendors, five reports, no single view
Different partners, different formats. Nobody owns the picture.
The usual fix — an audit agency — is paying a second vendor to police the first.
What Changes For You

Stop reporting on what should have happened.

Four things change the week your retail execution moves onto Sparsa.

See every asset, in every store
Print or digital, tracked from production to the counter — geo-tagged and photographed.
Change the message the same day
Push a scheme across the network in seconds — not the six weeks a reprint takes.
Brief one partner, not five
Hardware, content, install, maintenance and reporting — one team, one dashboard.
Show what it returned
Playout logs, visit data and compliance rates — an ROI story finance will accept.
350+
Brands & Clients
Served
50,000+
Verified Visits
Per Month
250+
Trained Field Staff
Based In 80+ Cities
300+
Cities of Ground
Operations
50K+
Screens
Deployed
Sparsa Unified Solution

Your campaigns run on print and digital.
So does the way we track them.

Most vendors do one or the other. We run both on one platform — print and digital, one dashboard, one accountable team.

01 · POSM Tracker
One platform for print and digital
Track every poster, gondola and screen from production to the counter.
  • Print & digital on one dashboard
  • Recce, PO & dispatch tracking
  • Install validation with photo proof
02 · CMS
Runs your digital campaigns
Change what's on screen across the network the same day.
  • Cloud, On-Premise & Offline
  • Drag-and-drop scheduling
  • ISO 27001-aligned · 99.9% uptime
03 · On-Ground Support
Backs both, on the ground
Certified field teams install, verify and maintain every site.
  • Print installs & digital hardware
  • ERP ticketing, live status
  • 2-hr callback · 16×7 · 24–72 hr on-site
The People On The Ground

Two field forces, not one generalist team.

Building a display and keeping it alive are different jobs — so we run a specialised tier for each.

Hard Servers
Build & fix
On site with tools, mounts and replacement units.
  • Site recces & installation
  • Hardware replacements
  • Warranties & RMA
  • Physical audits
On-site turnaround: 24–72 hrs.
Soft Servers
Sustain & monitor
Keeping every site online, updated and compliant — remote-first.
  • Post-install checks
  • Follow-up visits
  • Software & config fixes
  • Health monitoring & compliance
Backed by the 16×7 call desk.
Hard builds it Soft sustains it hardware faults route back
How We Work Together

Start at the size that suits you.

Start with a cluster; scale to national.

Best For A First Test
Campaign-based activation
One campaign, one region, fixed scope — clear report at the end.
Best For Ongoing Trade
Retainer-led execution
Continuous visits, refreshes and compliance across an agreed store universe.
Best At National Scale
Long-term partnership
The whole presence, end to end — hardware to reporting.

The questions we get in the first meeting.

The practical questions that stall most rollouts.

I don't know what components a screen network even needs.

Nobody does — a free site survey scopes screens, mounts, players, connectivity and power before you commit.

What screens are available, and how do they mount on a sales counter?

Counter displays to 20 ft LED walls — with mounts custom-built around your counter by our in-house design team.

How do you handle power, internet, safety and security?

All scoped in the survey and priced upfront. Devices are monitored remotely — a dark screen raises a ticket automatically.

How do I know content is actually updating on time?

The CMS logs every playout — you see what’s playing where without asking.

Can you actually cover the whole country?

300+ cities of operations, teams based in 80+, ~50,000 verified visits a month.

What does the ROI look like?

Provable compliance, reprint costs you stop paying, offers live in seconds — we’ll model it on your store count.

Pick 20 stores. We'll show you what's really there.

A demo takes half an hour. A free trial on a pilot cluster tells you more about your retail execution than a quarter of reports will.

See it on your own stores

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