Tag Archive for: Display Screens

Choosing the right Display Screens

Pointers to Keep in Mind Before Choosing the Display Screens for your Content Display

Today the world is going digital and so should you for displaying your content to your store visitors.

But, before planning to buy screens one must do a full study of their requirements, so they can have a great visibility impact and can run for a longer period of time thus enhancing your ROI.

You will find that many home models of screens are cheap and are readily available in the market, but it is always recommended to go for the commercial panels only that are specifically designed to operate in the retail spaces.

A list of the following pointers can be kept in mind before taking a final decision:

  • Daily Usage hour expected- Varying from 4 hours per day to 24 hours per day, the selection criteria must not neglect this very important factor as it will also determine the performance of your content in the later stages.


  • Light Exposure at the site- Check if the area is completely devoid of natural light, or has some natural light. Multiple commercial screens/monitors are available with lumens 250 nits to 700 nits that might work best for indoor/semi-outdoor, whereas ones with 2,500 nits and above are compatible for completely outdoor environments.


  • Screen Orientation- A planned screen orientation is also an important factor. One needs to ensure whether they want vertical or horizontal screens for their businesses, to maximize the attention from the respective visitors. Only a few screens can run vertically, so make sure you select the right one and don’t lose your warranties or end up damaging the panels.


  • The OS of Screens- Another crucial factor that one must not ignore is around operating systems of the screens. Always choose a clean OS that doesn’t have external add playing options (or can be locked if any options are there) so your display screens are not misused for any kind of other purposes. It further ensures a smoother integration in respect of the marketing objective as well.


  • Warranty Terms- No business should compromise when it comes to the warranty terms of these display screens. It should be onsite, covers both horizontal & vertical placements, and is for a minimum of 3 years, which is standard for a commercial series of monitors.

On a concluding note, it should be safe to say that one must never ignore the above-mentioned pointers before making a final call for the commercial screen displays for their respective business.

It is among the top trends in the current scenario and is expected to grow exponentially in the coming years as well.

Wondering where to start from? You are just at the right place! We, at Sparsa, are here to help you.

Our experts not only help you select the right screens but also provide custom panels as per your needs and requirements.

Get in touch with us today and get started!

Things to know when you plan your centralized CMS


They say, to save money, never go shopping for groceries when you are hungry, and consistently compose a list. If you don’t, you’ll be enticed to purchase things you needn’t bother with. A similar rule remains constant with regards to choosing a strategy for brand communications by using Content Management System (CMS).

This is what happens when you approach choosing a CMS for your brand communication without having a characterized set of prerequisites.

Without a characterized set of prerequisites, you will be lured by extravagant usefulness that you won’t ever utilize, and in no time, you’ll burn through a great many dollars on a venture-level framework when some other less expensive tool would have been just adequate.

Be that as it may, how then, at that point, do you layout your rundown of prerequisites?
What would it be a good idea for you to search for in a CMS?



Although your conditions will differ, this blog reveals a few especially significant things:

  • Customized Solution- Every organization in this area can provide you with a CMS solution, but how many will help you tailor it as per your needs!!It is very important to opt for a customized CMS offering that makes sure that you are not spending any extra bucks on features that you might not want to use in the future. It also helps you prepare a list of features that you truly want to upscale your business to the next level.

  • Easy Installation & Quick Support- Many CMS providers think that their job is done after they have installed the CMS software for the brand communications of a particular business, but it is not true.

  • They must ensure that an easy installation process is followed by quick and readily available support throughout. It eases the communication process, as well as helps build trust with your clientele.

  • Mapping Warranties- CMS providers must make sure that all the assets involved in the process are properly mapped with their warranties and a proper record is maintained for the same, so that there is no loophole, and your work is done seamlessly.

  • Content Scheduling- It is also vital that your content planning must go hand in hand with your CMS settings. A CMS provider needs to ensure smooth functioning while scheduling content that is in sync with the display boards.

  • Performance Monitoring– Regular surveillance is crucial when it comes to dealing with a CMS solution. It might include keeping a check on offline/ online screens or displays with less usage due to any sort of issues that need to be resolved.

  • Issue Resolution- After performance monitoring, next comes the ‘issue resolution’ part. CMS experts can do the same via calls or even scheduling field visits if the issues are more prominent, and require greater attention.

  • Planning Reports- Last but not least, it is also important to stay in sync with the client by providing them weekly or monthly reports in their suggested formats so that productivity can be measured with ease.

This is not all. Content adaptation as per the latest trends is also necessary that should be kept in mind before choosing your perfect CMS. The chosen CMS provider must be capable of performing day-to-day content adaptation from PPT to images, videos, and much more.

Thinking about where you can get the best of all? We are happy to help. At Sparsa, we ensure providing customized solutions as per your needs and requirements.

Not only do we take care of the installation processes, but also make sure that you get constant support from our team round the clock.

Digital Wayfinding Signage: The Newly Emerging Trend


Undoubtedly, digital signage has made it easier for businesses to focus on what’s more important.


It allows the business enterprises to devote their precious time to things that require more attention, rather than just spending it on navigation or other less important things. Wondering what it is actually about? Let’s take a close look at the situation here.

Even in the modernized world comprising high-tech technology such as Google maps, most businesses have to spend some time or the other to help their customers navigate to them properly.



For this, they even hire a dedicated resource or have some sort of helpline numbers that serve as a self-help tool for their target audience. Sounds not so good, right?

Today, with the help of Way-finder signage, these businesses can easily help people locate the location without any hassle in no time. The wayfinder software can easily be installed on devices like mobile phones, or TV screens, and more.



Audiences can use this software easily with written or oral commands, as per their preferences. This software works with the help of already installed maps of the location. This allows users to get a real-time experience for the premises they are looking forward to visiting.

There are several other benefits of implying voice-activated signage for your respective businesses. Those are as follows:

  1. Saves Time- This is the foremost important factor that comes into play when one talks about digital wayfinding signage. For instance, if a person enters a building and goes to the reception desk to know about the specific area they are looking for, it will easily take around 3-5 minutes on average.



    Now, in another scenario using way-finder signage, might make it much easier for the visitor once they install the app on the phone, or even if they locate a navigation screen placed in the building.



    This will ultimately save a whole lot of time and energy for both- the visitor as well as the staff member at the reception area.


  2. Eliminates Confusion- On the occasion of entering a large complex, there is a high possibility that one can get easily confused with the familiar department or similar-looking corridors on each floor.



    However, way-finder software makes sure to eliminate the confusion by helping you reach the desired spot in no time, that too without asking for any help from the staff members. Sometimes, even the directions from multiple staff members can result in causing trouble, and making one scratch their heads off.



    To avoid such scenarios, voice-activated signage can be easily trusted and looked forward upon.


  3. Instant Updates- In the case of a hospital building or bank complex, the digital wayfinding signage can be really helpful once again. It can flash emergency updates or important announcements on the screen while helping people navigate through the premises.


    Even in the case of lunch hours for bank employees, and automatically scheduled message can be displayed to the audience so that they can wait or revisit accordingly.



    Or in the case of any emergency, such as an electric circuit or fire, one can make instant announcements to make sure everyone is aware of the scenario. Hence, way-finder signage can help you for safety purposes too.


  4. Minimal Maintenance- The installation process for voice-activated signage is quite minimal, in comparison to traditional posters or hiring a full-fledged employee for keeping up at the reception area. The costs are also on the lower end.


    This software equipped with the latest technology is prone to work actively (without any fault) for longer years. Hence, they require minimal or no maintenance and can go on for years without any kind of reinstallation or repair.


    This also makes sure that getting equipped with the latest technology does not burn a hole in your pocket, rather gives you access to what you might be just missing upon!


  5. Makes you Tech-Savvy- With the evolution of ever-changing technologies in the present world, it has become a necessity to become tech-savvy every time so that you do not miss out on anything new in the market.


    Missing out on the latest technology might make you lag behind so many people who have already paved their ways forward making the most out of it.


    Therefore, using way-finder software ensures that a business is tech-savvy and way ahead of other entities in making the most out of what they have. And this is definitely very important to stay ahead in the game in such competitive markets!

Wondering what’s more?

The use of digital wayfinding signage can help a business reach great heights in no time. This is the year 1990s where it used to take years and years for a business to bloom.



In the 21st century, it is possible to pave the path for your company’s success while beginning with a few easy steps. And, voice-activated signage under digital signage is definitely one of the most important tools that can help you get this done! This is not rocket science.



Rather, a very simple fact, that can also be stated as way-finder signage is the future! Putting an end to the wastage of time, efforts, and money- might be the only solution to help businesses reach their goals in a comparatively lesser period of time.


Yet this is just the tip of the iceberg!

The next important step is to find a solution that is tailored as per your needs, and can be customized as per your goals and expectations.


At Sparsa Digital, the highly talented team of experts make sure that your business gets the desired solution tailored in such a way that it fulfils your desires without giving you much stress.


They also help you devote your rather precious time to tasks that require more attention so that you make more money and have fewer worries. Interested to learn more?


Get in touch with Sparsa Digital here and book your appointment today to get started with the most amazing way-finder signage software, and much more!

Modernizing Wayfinding with Digital Signage

In the modern times heading forward in the 21st century, it has become important to be very clear & precise in your goals. Undoubtedly, digital signage holds a promising future for all kinds of businesses, if utilized in a proper manner.


With the majority of the technological functionalities going online, it is high time that digital wayfinding gets the right direction too. Yes, that is right. Digital Wayfinding signage is already in the markets helping a lot of businesses make the most out of it.


This has become more important especially in the times when the global countries are hit by a deadly pandemic. Way-finder signage can be a saviour allowing people to have access to various benefits that we will talk about later in our blog.


In the year 2021, the majority of people find Google maps indispensable. Wouldn’t it be great if everyone who visits your business location, the facility gets to reach the desired premises without even bothering your staff or hampering their productivity at all?


This is exactly where Way-finder software can help you. Whether it is retail, healthcare, or any blooming industry that we talk about, it has become absolutely essential to save time and effort for yourself as well as your potential customers.


Digital wayfinding signage picks up where Google Maps leaves off. Since these maps can only help people reach a specific location, it is further required to acquire Way-finder signage that can help people beyond that.


For instance, a patient enters the hospital premises and wants to visit the eye care section. Since the hospital is spread across a larger area, it can become difficult for him/ her to find out the desired section without getting confused, or without asking for help.


Here, Way-finder signage is what comes into play! These visual maps available on mobile phones, or other electronic devices are interactive in nature, and can easily help an individual in no time.


This also acts as a saviour for your staff that does not need to be bothered by petty guidelines. Another great advantage of such voice-activated signage is that it saves a lot of time and energy by allowing people to give voice commands.


Those who are either running short on time or who are not comfortable in writing down the commands can easily look up to help with Way-finder signage. Isn’t that just great?


Continue reading to look out for more advantages that digital wayfinding signage offers:


Eliminating Confusion- Wayfinder software is extremely helpful for first-time visitors to a specific building, facility, college, or museum. It helps people reach straight to their desired location without letting them wander off to an unwanted space or any unsafe spot on the premises.


Easy Installation- Wayfinder signage is among the easiest installation processes for any individual. A person gets the liberty to download as per choice on their available electronic devices, or they can simply use help from the pre-installed navigation screens at the facility to save some more time and effort.


Fast Updates- Unlike traditional printed sign boards, there are faster updates on digital wayfinding signage software even in the event of the slightest of changes. For example, if a doctor’s cabin is changed or a lecturer’s office is shut down due to maintenance, the management can easily update it on Wayfinder software on short notice for greater impact.


Ready to Level up with Wayfinder Software?

No one wants to wander around wondering which corridor to take to reach a certain spot in the facility. Voice-activated signage definitely makes it better to navigate to the desired locations just in a matter of a few seconds.


Unlike two-dimensional signs or printed signboards, digital wayfinding signage is way ahead of time! It makes sure that your business and your potential customers maintain a friendly relationship while being there to each other’s rescue.


Wondering what’s the next step?


Get in touch with our experts at Sparsa Digital to know more about Wayfinder software and how it can help your business reach great heights in no time. Our team makes sure that you get a tailored approach as per your concerns and provides the best solution to resolve the issues.


Sounds interesting?
Contact us today at https://www.sparsadigital.in/contact-us and learn how we implement the usage of the best systems to meet your needs.

Implication of Digital Signage in Transportation Sector


In this era of high-tech speed, undoubtedly, digital signage is taking over the world by storm.

It is because of various factors including better customer experience, improved productivity, lowered costs, and so much more. These small digital display screens are no less than wonders.


The impact generated via static signs is almost insignificant now. The audience is diverted more towards the digital display boards due to quite obvious reasons. This type of interactive technology promotes the elevation of a generation at a wholesome level.


It allows the customers to not just virtually view the product before making the final call, but also to know about its advantages, appearance, hands-on experience, and more.


The transportation or logistics industry is among the worst hit by the global pandemic. COVID-19 pandemic taught us all to stay at home until and unless it was necessary to travel.


Although travel and necessary commutations have begun all across the globe, it is still not completely safe outside. This is exactly where digital signage can help make the lives of people easier.


In a country like India, people today prefer contactless payments over cash at the majority of facilities. This includes hotels, travel, healthcare, etc.


Therefore, this is how digital display boards come into the picture:

  1. Dissemination of crucial information- While thousands of people commute via public or private transportations on a daily basis, there is always a great opportunity to spread information regarding any important event, or something related.


    This makes the information flow in a faster and secure manner. Small digital display screens at the travel stations can also act as a tiny source of infotainment for travellers. This might also include the display of other vital messages in case of an emergency, or storm prediction.


    Digital display boards can also be customized to display time, temperature, and other crucial updates for the commuters.

  2. Easy Navigation or Wayfinding- Since digital display boards and are not the only solutions under digital signage, the transportation sector can utilize the other means of voice-based wayfinding to make it easy for specially-abled people to travel in public transports.


    This can be a helpful as well as a fun experience for the passers-by. This also elevates the traveling experience for an individual making sure they become loyal to the specific services.


    Even at an airport, when terminals are constantly changing as per each flight, announcements on digital display boards can be of great help to the people.

  3. Lower Perceived Waiting Time- Another interesting reason for the transportation sector to opt for the usage of digital signage can be stated as its ability to allow people experience a lower perceived waiting time.

    This means if a passenger is there waiting on a bus stand in a queue, and simultaneously he/ she is spending their time on the graphical visualization on the digital display board, there is a higher chance that they perceive comparatively lower waiting time, in comparison to a person who is doing absolutely nothing while standing in the queue.

  4. Additional Revenue- The most interesting advantage ever of moving forward with digital signage is this. An additional source of revenue generation never hurts anybody.

    While digital display boards give you a platform for a smoother flow of information, they also serve as a great platform to earn some extra bucks! Third-party advertising can always be an open option to explore both- by the brand as well as the travel sector.

    It is not easy to grab thousands of eyeballs on a regular basis, and what’s better to make some easy money out of it? Hence, there is not just a single benefit of making the best out of those small digital display screens but so many advantages to say no to.


    Still thinking about it? This is just the tip of the iceberg. Probably there are so many other ways in which digital signage solutions can help a business achieve the greatest benefits in no time.


    At Sparsa, we ensure you get the tailored solution as per your needs so that it saves your time, money, and energy altogether.


    Connect with our experts today and do not miss an opportunity to take a deep dive into the ocean of endless opportunities beginning while using digital display boards now.

Here’s How Digital Display Boards Are Vital to a Number of Industries ?


The usage of digital display boards such as digital standee, LED boards brings life to a commercial environment.


The impact of traditional signs have become less prominent than ever before, but now is the era to make the most out of these digital interactive standees, and whatnot.


While we talk about modern technology with deep impacts, it was not always like this before.


Digital interactive standees, on the other hand, are very much accessible to almost all kinds of businesses, helping them explore the best potential they carry along with them.



Why Digital Display Boards?


These things contain the potential to take things to another level, while giving a chance to both consumers as well as businesses to get to know more about each other. Continue reading to know how one can make a difference using the same:


1. Customers are Free to Help Themselves: Taking the example of a digital standee, it is pretty much clear how it can act as a wonderful self-help kiosk for the visitors.


Imagine replacing the traditional posters or creatives from the reception area with a digital interactive standee. Now, people can fetch the basic information out of it without needing a staff member for the same.


2. It Lets You Leverage Video: With the help of these fascinating digital display boards, a business entity can perform much better because now they have power to make the most out of the videos too.


Videos are far more engaging than the still signs, and that is how a digital standee can help you retain customers for longer as well.


3. Run Relevant Ads to Generate Additional Revenue: Digital interactive standee, or in fact any other digital display board gives you the freedom to explore the horizon of advertisement in much better ways.


You can explore options as per your requirements, and those can serve as a source of a little extra income for you. And who doesn’t like more money, huh?


4. Inexpensive and Time Saving: Installation of these modern day creatives is less expensive in comparison to the traditionally printed regular standee or still signs.

This gives you time and money to run more relevant campaigns online to target the right audience, that as well would be capable of bringing in more sales for your business.


5. Higher Retention Rates: These new-age technology displays like a digital interactive standee are helpful in getting a customer retained for a longer period of time.


When the effects of digital display boards were studied, 83% of people recalled at least one ad they were shown over the past 30 days. 65% recalled 2 and nearly half- 47% – recalled 3.


6. Experiment With Your Marketing Tactics, and Iterate: Since you can push down a lot of advertisements down just with a click of a button via digital display boards, it also allows you to test as per with different marketing tactics, so you get to choose and decide which one works the best for you.


Undoubtedly, this can help you lock in more customers for longer.


CONCLUSION


Driven by opportunities, demand, and unmatchable advantages, digital display boards are undisputedly the most voted form of online advertising.


From acting as a self-help aid to a perfect solution to all your marketing needs, solutions like digital interactive standee are a saviour for the business owners looking for tech-savvy options to go along.


With the help of a digital standee rightly placed at the suitable position, you are not only targeting the potential customers, but you are also conveying a positive message about your brand to the masses. This is what makes all the difference!


Explore the wide ocean of possibilities along with these super exciting digital display boards. Let the world be your playground, and get on with the best moves that you have got.


Wondering how to get started? We, at Sparsa, believe in providing the tailored solutions as per the needs of our customers, know more about us and feel free to get in touch with our team here.

Display Your Message Crystal Clear with Next-generation Wall Displays!


Know it all about the large fascinating LED walls here.


We all have often seen walls in a healthcare facility being cluttered with countless posters, one over the other, creating bad visuals and definitely, useless to deliver any specific message to the audience.


With technology rapidly seeping into our lives, we bring you the best solution here, i.e. LED walls.


Irrespective of the surroundings, these bright attention-grabbing walls can be mounted anywhere, inside or outside the healthcare unit.

Being weather-proof, these are an immense hit even in the most unfavourable circumstances where the paper posters might just not survive. LED walls are flexible and rigid, making them relatively simpler to maintain, even when compared to large-scale wall projectors.


One can totally manage the placements based on the distance from where you want to display the information.


Being one of the most trending products in modern age digital display screens, these cost-effective LED walls come with hassle-free installation, and with reduced potential costs for repair.


In comparison to any other display methods, these are compact hence taking up only space as much as required giving you complete control over the content management in a digitalized manner. Excel in grabbing the most eyeballs, all at once, and ensure higher ROI with out-of-home advertising.

Looking for more reasons?

Get in touch with us today and get started!

Here’s How Digital Signage Can Help you Serve Global Patients!

Initially, these digital signs can be extremely helpful for providing services in the best manner to patients from abroad. The majority of the digital signs including touch kiosks, LED scroll boards, digital way-finders, etc. are multilingual, which makes the job easier for you. Hence, language is no longer a barrier! A multilingual self help kiosk definitely beholds the future.


In this fast-paced environment, people do not want to spend another minute figuring out solutions, they want everything served to them in no time. With international patients onboard, your services need to be updated and quick enough to tackle such situations.


Digital standees or touch kiosks can help you understand their requirements in a better way with the help of interactive features. Patients would not feel the need to interact with staff about anything.


In such cases, a patient walking into the hospital has language barriers, a fear to be guided by the unknown. They might also feel dependent on middle men to guide them, but digital signage solves it all with its interactive & multilingual features!


Touchscreen directories can be easily configured to offer foreign language support depending on your business environment, it further improves communication with the patients. This also enables you to work at your maximum potential and unfold greater opportunities.


At times, people are going through a rough stage in life, the least they want is not to attract more stress. Digital signage can eliminate patients’ frustration keeping them engaged and help result in peaceful surroundings all the time.


With these processes, get an easy hold on content management, and customize it as per your needs and requirements. It can easily be done considering the target audience.


Many hospitals have dedicated help desks for international patients too but at times, they can be occupied. It might make the visitors hesitant to reach out for minor information including availability of nearby cheap lodges to stay, foreign money exchange, ATM, etc.


The solution we propose makes it easier for the healthcare facilities to serve them in an adequate manner.


We are here to help you begin with the incredible transformation. Contact us now.

Find your Best Way Out for Greater Customer Engagement


The answer lies within the judicious use of digital signage, read more to know-how.


Technology ramping up at a great speed, it is important to upgrade the way the world interacts. Healthcare is a fast-paced industry with a demanding environment, but smart usage of Touch Kiosks can help you serve patients effortlessly, giving them an experience of a lifetime. Make the most out of intelligent AI capabilities for seamless interaction with the visitors.


From patient check-ins to reduced staff costs, interactive touch kiosks can help you do it all. This smart solution delivers faultless performance even under the most demanding circumstances.


Being centrally/ locally controlled makes administrative functions easier allowing better utilization of existing staff members.


These not only help in streamlining multiple processes but also provide you with an opportunity to communicate with your visitors in a better way.


Imagine putting up dedicated staff to physical kiosks, and with the amount of time & energy it would require, it is highly recommended to implement the use of touch kiosks to increase efficiency. Managing content is now just a few clicks away!


In a survey compiled by Royal Cornwall Hospitals NHS, it was reported that over 85% of the respondents got the necessary information by making use of touch kiosks, without bothering the staff in any manner.


With zero internal dependence, display content seamlessly & maximize your revenue opportunities with third-party advertising, as & when needed. Touch Kiosks come under simple & inexpensive ways for enhanced patient experience.


Wondering about the first step, to begin with? We are here to help. Contact us here.

Don’t miss chance to celebrate your donors digitally, and say ‘Thanks’!


Gone are the days of putting countless posters on the wall for appealing or appreciating your audience for donation drives at the facility.


With display donor boards express your true feelings with the visitors and elaborately share your donors’ stories. Give them freedom with interactive touch screens allowing access to online stories just a few clicks away.


Display Screens Manage content on donor boards with easy accessibility. Since unlimited content can be uploaded at any time, it also allows users to know more about donors and their experiences in a detailed manner. Display your cause effectively with minimal/ no costs each time, unlike wall posters.


Customize your donor boards keeping the requirements of your target audience in mind. Also, get a chance to go for dynamic branding alongside or utilize the space for third-party advertisements to generate additional revenue.


Encourage the patrons by interactively appealing to them with digital boards making them realize the importance of the work they are doing. Augment reach of your donation drives/ campaigns ensuring the goals are met.


Not to mention, make the best use of the available space using a mounted screen on the wall, unlike numerous posters making the facility look outdated and old-fashioned.

Sounds interesting?

Connect with our experts today & know more about it. Book a free demo here!