Modernizing-Wayfinding-with-Digital-Signage-

Modernizing Wayfinding with Digital Signage

In the modern times heading forward in the 21st century, it has become important to be very clear & precise in your goals. Undoubtedly, digital signage holds a promising future for all kinds of businesses, if utilized in a proper manner.


With the majority of the technological functionalities going online, it is high time that digital wayfinding gets the right direction too. Yes, that is right. Digital Wayfinding signage is already in the markets helping a lot of businesses make the most out of it.


This has become more important especially in the times when the global countries are hit by a deadly pandemic. Way-finder signage can be a saviour allowing people to have access to various benefits that we will talk about later in our blog.


In the year 2021, the majority of people find Google maps indispensable. Wouldn’t it be great if everyone who visits your business location, the facility gets to reach the desired premises without even bothering your staff or hampering their productivity at all?


This is exactly where Way-finder software can help you. Whether it is retail, healthcare, or any blooming industry that we talk about, it has become absolutely essential to save time and effort for yourself as well as your potential customers.


Digital wayfinding signage picks up where Google Maps leaves off. Since these maps can only help people reach a specific location, it is further required to acquire Way-finder signage that can help people beyond that.


For instance, a patient enters the hospital premises and wants to visit the eye care section. Since the hospital is spread across a larger area, it can become difficult for him/ her to find out the desired section without getting confused, or without asking for help.


Here, Way-finder signage is what comes into play! These visual maps available on mobile phones, or other electronic devices are interactive in nature, and can easily help an individual in no time.


This also acts as a saviour for your staff that does not need to be bothered by petty guidelines. Another great advantage of such voice-activated signage is that it saves a lot of time and energy by allowing people to give voice commands.


Those who are either running short on time or who are not comfortable in writing down the commands can easily look up to help with Way-finder signage. Isn’t that just great?


Continue reading to look out for more advantages that digital wayfinding signage offers:


Eliminating Confusion- Wayfinder software is extremely helpful for first-time visitors to a specific building, facility, college, or museum. It helps people reach straight to their desired location without letting them wander off to an unwanted space or any unsafe spot on the premises.


Easy Installation- Wayfinder signage is among the easiest installation processes for any individual. A person gets the liberty to download as per choice on their available electronic devices, or they can simply use help from the pre-installed navigation screens at the facility to save some more time and effort.


Fast Updates- Unlike traditional printed sign boards, there are faster updates on digital wayfinding signage software even in the event of the slightest of changes. For example, if a doctor’s cabin is changed or a lecturer’s office is shut down due to maintenance, the management can easily update it on Wayfinder software on short notice for greater impact.

Also Read: Digital Wayfinding Signage: The Newly Emerging Trend

Ready to Level up with Wayfinder Software?

No one wants to wander around wondering which corridor to take to reach a certain spot in the facility. Voice-activated signage definitely makes it better to navigate to the desired locations just in a matter of a few seconds.


Unlike two-dimensional signs or printed signboards, digital wayfinding signage is way ahead of time! It makes sure that your business and your potential customers maintain a friendly relationship while being there to each other’s rescue.


Wondering what’s the next step?


Get in touch with our experts at Sparsa Digital to know more about Wayfinder software and how it can help your business reach great heights in no time. Our team makes sure that you get a tailored approach as per your concerns and provides the best solution to resolve the issues.


Sounds interesting?
Contact us today at https://www.sparsadigital.in/contact and learn how we implement the usage of the best systems to meet your needs.

Digital Signage in Transport Sector

Implication of Digital Signage in Transport Sector


In this era of high-tech speed, undoubtedly,digital signage in transport sector is taking over the world by storm.

It is because of various factors including better customer experience, improved productivity, lowered costs, and so much more. These small digital display screens are no less than wonders.


The impact generated via static signs is almost insignificant now. The audience is diverted more towards the digital display boards due to quite obvious reasons. This type of interactive technology promotes the elevation of a generation at a wholesome level.


It allows the customers to not just virtually view the product before making the final call, but also to know about its advantages, appearance, hands-on experience, and more.


The transportation or logistics industry is among the worst hit by the global pandemic. COVID-19 pandemic taught us all to stay at home until and unless it was necessary to travel.


Although travel and necessary commutations have begun all across the globe, it is still not completely safe outside. This is exactly where digital signage can help make the lives of people easier.


In a country like India, people today prefer contactless payments over cash at the majority of facilities. This includes hotels, travel, healthcare, etc.


Therefore, this is how digital signage in transport come into the picture:

  1. Dissemination of crucial information- While thousands of people commute via public or private transportations on a daily basis, there is always a great opportunity to spread information regarding any important event, or something related.


    This makes the information flow in a faster and secure manner. Small digital display screens at the travel stations can also act as a tiny source of infotainment for travellers. This might also include the display of other vital messages in case of an emergency, or storm prediction.


    Digital display boards can also be customized to display time, temperature, and other crucial updates for the commuters.

  2. Easy Navigation or Wayfinding- Since digital display boards and are not the only solutions under digital signage, the transportation sector can utilize the other means of voice-based wayfinding to make it easy for specially-abled people to travel in public transports.


    This can be a helpful as well as a fun experience for the passers-by. This also elevates the traveling experience for an individual making sure they become loyal to the specific services. Even at an airport, when terminals are constantly changing as per each flight, announcements on digital display boards can be of great help to the people.

  3. Lower Perceived Waiting Time- Another interesting reason for the transportation sector to opt for the usage of digital signage can be stated as its ability to allow people experience a lower perceived waiting time.

    This means if a passenger is there waiting on a bus stand in a queue, and simultaneously he/ she is spending their time on the graphical visualization on the digital display board, there is a higher chance that they perceive comparatively lower waiting time, in comparison to a person who is doing absolutely nothing while standing in the queue.

  4. Additional Revenue- The most interesting advantage ever of moving forward with digital signage is this. An additional source of revenue generation never hurts anybody.

    While digital signage in transport sector give you a platform for a smoother flow of information, they also serve as a great platform to earn some extra bucks! Third-party advertising can always be an open option to explore both- by the brand as well as the travel sector.

    It is not easy to grab thousands of eyeballs on a regular basis, and what’s better to make some easy money out of it? Hence, there is not just a single benefit of making the best out of those small digital display screens but so many advantages to say no to.


    Still thinking about it? This is just the tip of the iceberg. Probably there are so many other ways in which digital signage solutions can help a business achieve the greatest benefits in no time.


    At Sparsa, we ensure you get the tailored solution as per your needs so that it saves your time, money, and energy altogether.


    Connect with our experts today and do not miss an opportunity to take a deep dive into the ocean of endless opportunities beginning while using digital display boards now.

Reason to Opt for Digital Signage

Reasons to Opt for Digital Signage Now

In the era of the rapid evolution of technology, a country like India has witnessed a steady growth in terms of digital signage that includes the usage of extraordinary hardware like LED boards, digital standee, and much more.


Today, more and more business entities have started leveraging the power of digital interactive standee and similar solutions to attract a larger number of eyeballs in a shorter span of time.


It is important to note that this particular industry is expected to rise multiple folds in the coming years, as per numerous surveys conducted.


As the country moves towards a fast progressing world, it is necessary to stay ahead in line so that the utilization of available resources comes in handy. There are numerous advantages that a digital display board or a digital standee offers to businesses.


From saving their time & money altogether, to bringing them valuable prospects, these wonderful solutions under digital signage can do wonders! Starting with a digital interactive standee, the following mentioned are some valuable outputs that it can provide while being a one-time investment:

● It gives the businesses an opportunity to skip using a human resource that might once be required for dedicated queries from the audience. Hence, staff can be used more judiciously, at positions that require more attention.


● A digital interactive standee, undoubtedly, is a very powerful visual tool to grab more eyeballs of the passers-by making sure it leaves a powerful impact on their minds. This also encourages sales & increases their online presence simultaneously.

On the other hand, a digital standee also works similarly to a digital interactive standee. The primary aim here remains the same- to get more leads and generate even greater sales. From a business’ point of view, it is really necessary to deliver the right message to your respective target audience. This is exactly where a digital standee comes into the picture, here’s how:


● It has been observed that a video tends to leave a greater impact on a person’s mind than a static image. Hence, a digital standee is a great tool to give voice to your brand. It can convey your brand’s message to the potential customers loud and clear so that you don’t have to worry.


● Unlike other printed resources like posters, leaflets; a digital standee saves much of your time as well as money. One does not need to spend more on printing. Also, investing in a great solution like a is a one-time investment, and hence requires almost zero or no maintenance.


● Another unmatchable benefit is its portability. It is easy to port or transport as per the required situations and makes the process hassle-free completely.



Last, but not least comes to the digital display boards. These hardware solutions under digital signage serve as a complete boon for humanity. The great benefits offered by these are mentioned as follows:




● A digital display board is among the best visual tools that help businesses in branding, circulating the right messages, and much more. If utilized in the right manner, it can provide optimum results for a business entity that includes major sales in the long run.


● Unlike printed posters or advertisements, a digital display board is capable of grabbing the attention of the masses from a certain distance easily. It is also known for its capability to survive in harsh weather conditions, which makes it a perfect fit for all kinds of businesses.


● It also reduces the perceived waiting time for an individual. For instance, if a person is waiting in a queue for his/ her turn, visual communications offered by a digital display board tends to lower their waiting time by a considerable amount of time.


These were some of the greatest benefits offered by the best solutions under digital signage. Still looking for reasons to start over? Connect with our experts at Sparsa Digital today.


We make sure that our team consisting of impeccable experts provides you with the best possible solutions tailored as per your needs and requirements.


Get in touch with us now, so that you do not miss out on the greatest benefits via the most tech-savvy solutions ever made for mankind.

Here’s How Digital Signage Can Help you Serve Global Patients!

Initially, these digital signs can be extremely helpful for providing services in the best manner to patients from abroad. The majority of the digital signs including touch kiosks, LED scroll boards, digital way-finders, etc. are multilingual, which makes the job easier for you. Hence, language is no longer a barrier! A multilingual self help kiosk definitely beholds the future.


In this fast-paced environment, people do not want to spend another minute figuring out solutions, they want everything served to them in no time. With international patients onboard, your services need to be updated and quick enough to tackle such situations.


Digital standees or touch kiosks can help you understand their requirements in a better way with the help of interactive features. Patients would not feel the need to interact with staff about anything.

In such cases, a patient walking into the hospital has language barriers, a fear to be guided by the unknown. They might also feel dependent on middle men to guide them, but digital signage solves it all with its interactive & multilingual features!


Touchscreen directories can be easily configured to offer foreign language support depending on your business environment, it further improves communication with the patients. This also enables you to work at your maximum potential and unfold greater opportunities.


At times, people are going through a rough stage in life, the least they want is not to attract more stress. Digital signage can eliminate patients’ frustration keeping them engaged and help result in peaceful surroundings all the time.

With these processes, get an easy hold on content management, and customize it as per your needs and requirements. It can easily be done considering the target audience.


Many hospitals have dedicated help desks for international patients too but at times, they can be occupied. It might make the visitors hesitant to reach out for minor information including availability of nearby cheap lodges to stay, foreign money exchange, ATM, etc.


The solution we propose makes it easier for the healthcare facilities to serve them in an adequate manner.


We are here to help you begin with the incredible transformation. Contact us now.

Why The Time Has Come to Replace Traditional Signages with Digital Signage Solutions?


The usage of digital signage solutions has increased multiple folds over the period of time. It is undoubtedly because of the versatile functionalities it offers to organisations. Not only does digital signage software work well for a specific industry, but it adds more value to the same.


Digital signage solutions
are a perfect hit for any specific industry dreaming desired results. Talking more about its usage, one can say that such advanced solutions are more reliable and hence, more effective than traditional signage systems.


Consider opting for digital signage solutions for centrally managing content on your TV screens ensuring that you add value to your customers’ experiences.


Amidst the chaos created by this global pandemic, more businesses have been understanding the importance of switching to digital signage software to digitize their static communications.


This can also help you update the content remotely however and whenever needed, without requiring your physical presence at the location.


Digital signage solutions offer numerous benefits as listed below:

  1. Faster Implementation- It is no secret that with the advancement in technology, the majority of the processes have picked up speed. Similarly, using digital signage software eliminates the long waiting time, ensuring results for time-sensitive marketing.
  2. Better Interactivity- Digital signage solutions provide a memorable experience for a user. This is another unmatchable quality that printed signage cannot compete with.
  3. Reduced Costs & Paper Wastage- In comparison to traditional signage methods, digital signage software is way more compatible with zero paper wastage, i.e. it is completely environment friendly, and also it helps reduce costs of printing too.
  4. Boost Impulse Purchase Sales- As per a study, digital signage solution increases possibility of a consumer to buy. It helps them make a faster decision for purchasing the item. Hence, it gives you another reason to begin with digital signage software today.
  5. Reduce Load on Manpower- Digital signage solutions allow you to give a break to your workforce, or put them onto more essential services. Boosting the efficiency of the employees has never been this easy.

Need more reasons to make up your mind in purchasing the right digital signage software? Say no more. We, at Sparsa, offer an end to end solution for changing your static communications to digital communications.


Starting from selecting displays to ensuring successful playout on each day to proactive monitoring & field support.

Our list of digital signage solutions includes :

  1. Screen selection – 1.5-inch display to displays equal to full wall size (20-30 ft or more), LCD, LED or E-Paper Displays.
  2. Media player selection – Android, Linux, Windows, WebOS, Tizen, Pi or Microcontrollers.
  3. Devising appropriate CMS as per media player (Cloud-based content hosting / local setup)
  4. Existing Content Adaptation as per screen type or New Content generation.
  5. Content scheduling as per location, day & daypart.
  6. Backend content play monitoring.
  7. Field support across 7 major cities (Delhi NCR, Mumbai, Pune, Hyderabad, Bangalore, Kolkata & Chennai) Feel free to contact us now, or book a free demo with our experts today! Make the most out of digital signage software before it’s too late.

The Future of Digital Signage Display in The Modern Era


With the world progressing towards technological advancement, it has become easier to keep up with the latest trends with digital displays that include digital display boards, LED walls, digital signage standee, and what not!

Let’s talk about some of these life-changing advancements that have helped businesses outgrow in the present era.


Usage of Digital Display Board & Digital Signage Standee


The use of digital display boards and digital signage standee has increased multiple folds in the last few years, considering their capabilities and unmatchable advantages. Whether you are visiting a mall or a hospital, you would have seen these bright displays drawing your attention towards them. And guess what?


It is what they do! Apart from offering a flexible display option, digital display boards are often called the problem solvers too due to all the right reasons. Want to know how?


Cost-effective- Usage of digital display board results in guaranteed cost saving as it eliminates the costs of printings and installation every time. Its one-time installation charges serve the purpose for years! The same goes for digital signage standees too, they are a lot cheaper than printed standees and look more attractive too.


Environment friendly- Apart from helping you to stay in energy-saving mode, these digital display boards demote the use of paper, and hence they play a great role in environment conservation too. Imagine having an organized space with no cluttering but still being able to deliver the required information, that is what digital signage standees do.


Clutter-free display- Unlike printed posters or leaflets, digital display boards encourage modern and clutter-free spaces that give out the first-class impression to the visitors too. A win-win situation? Of course. Similarly, digital signage standee promotes the culture of modern equipped work environments.


Interactive Solution- These bright like LED digital display boards offer a smart yet interactive platform to the audience to keep themselves occupied and hence lower the perceived waiting time too, at least by 60%. Interactive digital signage standee can help your visitors make a quicker and better decision, and therefore, promotes sales too.


Centralized Control- The content being displayed on the digital display board can be changed or controlled by centralized or locally controlled systems. These are under the complete supervision of the admins. The same goes for the digital signage standee, display content can be changed remotely whenever and however needed without any hassle.


And that is not all. These super-effective technological solutions are what most businesses need in the current scenario to excel in terms of growth.


No matter if it is a digital display board or a digital signage standee, each of the solutions offered under ‘Digital Signage’ has proved to be highly useful.


Both of these incredible solutions- digital display board and digital signage standee have gained tremendous responses due to their effectiveness and various other reasons promoting their usefulness.


Today, most of the businesses, from F&B to entertainment, from insurance to finance, are leveraging the power of these incredible solutions like digital display boards and digital signage standee.




Both of these are extremely reliable and can be totally trusted even in case of harsh climate changes. Taking an example of the global pandemic when all hospitals, restaurants, etc. were told to move forward as per the COVID-19 guidelines, that is when the contact-less solutions worked miraculously.


Now, imagine getting important information without physically touching a leaflet or a menu, but instead just looking at the digital display board or the digital signage standee. How does that sound?


Sometimes, it is not just about keeping up with the latest trends, but also about keeping a note of the target audience’s requirements and needs. So, if you are among the ones who have not begun with these digital signage solutions till now, you are missing some great stuff.


Get your hands on the best digital display boards along with digital signage standee now. Contact our experts for a free demo today.

Unmatchable benefits of Digital Standees That You Just Can’t Avoid


Replace your regular standees with next-generation digital standees to always stay ahead in the competition.


Usage of old-age printed standees can make your space look cluttered and disorganized. Not to mention that since these standees have a specific limit for the addition of the content, one might have to place more than 1 of these to convey the required information at times.


Whereas talking about digital standees, this modern-age solution is a perfect fit for all major industries from hotels to airports and many more. Being compact and portable, these can be easily moved from one place to another.



Centrally managed content makes it easier for the administrator to update the information as and when needed. These are cost-effective too because a one-time purchase can help you go on for years, unlike frequently printed standees for each upcoming event.


The touch-screen kiosk can perform faultlessly for many years without any kind of degradation in resolution or quality. These are also known to reduce the perceived waiting time of the visitors by 42%. What’s better?


In the present era, consumers need something to get attracted to, and this modern-age solution is what all businesses require. Saving costs and paper wastage at the same time, these attention-grabbing LED frames are highly useful to increase sales while iterating your marketing tactics.




Leverage the power of video to make long-lasting impacts on people’s minds. Wondering what else is there?


Our experts got you covered. For more information, book a free consultation with us now.

Dynamic Boards for Covid Bed Availability

Looking for Cost-effective Dynamic Boards to Depict COVID Bed Availability

We got your back. Here’s how! Initiating the usage of Digital Signage and Dynamic Boards under your pre-existing content management system can help you turn the tables in no time. Work on displaying real-time bed availability for patients in need, without checking in with the staff at a personal level.


The weather-proof nature of these LED scroll boards can help incorporate helpful audio-visual cues resulting in comparatively lower wait times, and hence improving the overall experience of the patient.


Also, save costs of unnecessary prints while working remotely in the comfort of your home.




In a blog shared by Mvix, 89% of healthcare professionals would choose to work with digital content management systems on being provided with a chance to get higher ROI and effective communication channels.


These locally or centrally controlled LED boards and Dynamic Boards can be placed anywhere in the premises of the hospital, even outside, if required. While reducing workload at help desks, it supports multiple languages for hassle-free interactions with the visitors.


Book a free demo with our experts today & get digital LED boards for your healthcare institutions before it’s too late! Contact us now!

Temperature Sensor

A Temperature Sensor for all and any Refrigeration System where you need to monitor the temperature


Do you know that Coke says the ‘perfect’ temperature to serve its drink is between 34 to 38 degrees Fahrenheit? Wondering why is it so ?


From your beverages to ice creams or even vaccines, an optimum temperature can do wonders. A simple refrigerator cannot maintain a specific temperature at times, it can only maintain it within a certain range of degrees.


With the help of our digital technology sensors, you can easily maintain a record of the temperature range at any given hour of the day.


What is refrigeration monitoring about?


Sparsa’s IoT platform for refrigeration monitoring powers applications which provide real-time visibility of the health and performance of refrigeration systems, to track the temperature of fresh and frozen products, to improve quality, increase energy efficiency and reduce food waste and cost.


It’s a known fact that products stored & served at the right temperature improves customer delight & increases profits by wastage control.


Keeping a check on the temperature of your display refrigerators / freezers is now simple with our IoT based solution, Any kind of spoilage, either ice creams getting melted, or milk or vaccines getting spoiled due to non-optimal temperature can be checked and prevented using multi use temperature loggers.


​These multi-use temperature loggers are especially developed for monitoring temperature- sensitive products throughout the entire sales displays. Their robust designs make them suitable for retail refrigerator system monitoring of Ice Creams, Beverages, Beer & Wines, Pharmaceuticals, Food Products etc.


It’s now easy to maintain Perfect Product Storage Temperature 24 x 7, gain customer delight, and improve profits!

For more queries or information, schedule a free demo with our experts today!

opd-boards

Are you Still among the people following daily process to change OPD schedules frequently?

Worry no more! With the help of Digital OPD boards, you can give yourself a break from these never-ending tasks, and work on-the-go! Change the schedules for available staff at the ease of your fingertips while sipping on a hot cup of coffee.


Digital Signage can be proved extremely useful for staff as well as the visitors who might be looking for doctor appointments, or may find it difficult at times to plan their next visit to meet doctors of their desire. Also, it helps in maintaining paperless records with easy information sharing in no time.




Interestingly, these boards can be controlled remotely from your desk and modifications can be made within a few minutes on specific doctors’ schedules. It can now be done with great ease without looking for fresh printouts, engaging creative agencies or spending too much time on Photoshop. With a centralised content management system, it becomes easily accessible with doctors and other staff members, as required.


Want to learn more about Digital OPD boards or seek professional help in implementing Digital signage at your hospital areas?

For a free Demo reach out to us at https://www.sparsadigital.in/contact/